Independent graphic designer
Brand identity, digital campaigns, print, motion graphics, and video—crafted to make the message unmistakable.
Explore selected work
Selected work
The medium changes. The job does not: find the heart of the idea, give it a strong visual voice, and make every detail serve the story.
Featured projects
Identity + concept applications
A vintage identity inspired by the character of an old storefront. I explored how the lettering and badge could live on a shop window and a weathered brick wall. These are concept applications, not photographs of an operating business.
Outdoor advertising
A school billboard built around a simple invitation: Grow. Lead. Believe. The large headline, student photographs, and clear school information give the message a direct presence at roadside scale.
Vehicle graphics
A coach wrap that carries Odysseyware’s identity at a different scale. The student imagery and “Committed to Student Success” message connect the vehicle to the people the brand serves.
Promotional signage
Product information, photography, and Northern Hope’s identity brought together in one promotional sign. The layout guides the reader from the headline through the details to a clear next step.
Brand identity
Identity systems and real-world applications that make an organization feel consistent, confident, and recognizable.
Web + social
Responsive web concepts and social campaigns designed to communicate clearly, wherever the conversation happens.
Message series art
Distinct visual worlds that bring a message into focus, from the screen to the room around it.
Print + publication
Publications, invitations, and everyday materials that turn a message into something people can hold.
05 / Motion graphics + video
From animated campaign graphics to interviews and story-driven films, motion extends the visual language beyond the frame.
Live-action work that brings real people, clear information, and a human voice to the screen.
About Hal
My work spans identity, web, social campaigns, publications, environmental graphics, motion, and video. That range lets me see the complete communication system—not just the next deliverable.
I care about ideas with substance, visual craft with purpose, and work that feels as clear as it is memorable.
Have a project in mind?
Let's make it clear.
